Impactful brand advertising, wherever the journey takes us.
ABOUT US
Founded in 2023, MOOHA is a marketing and advertising organization built to help make it easier to plan and buy moving out-of-home (OOH) media. Our mission is to unite, empower, and advocate for businesses and professionals involved in this vibrant sector, fostering collaboration, innovation, and advocacy. MOOHA members represent the leading moving OOH media owners, measurement companies and transit groups who collectively reach active consumers via large unmissable car, bus, train, and vehicle advertising.
Advertising on moving vehicles is trusted by brands such as Amazon, AB InBev, Coca-Cola, MLB, Molson Coors, Google, Pepsi, Salesforce, General Mills, Sony Music, Celsius, and many others. Brands are able to design campaigns with vehicles that travel in close proximity to brick and mortar locations enabling market takeovers.
Part of DPAA’s Collective, MOOHA will feature a self-governing member base that includes media owners and measurement organizations who share the goal of increasing awareness and ad revenue to the moving OOH sector.
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
Founding Members
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GET TO KNOW OUR MEMBERS
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Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
US is the nation’s largest in-house fleet of dynamic digital mobile billboards, revolutionizing the way messages are delivered in the modern age. Can’t Miss US offer effective digital mobile billboard advertising, utilizing experienced marketing teams and highly visible LED trucks to boost brand building and sales for clients, with a track record that includes major brands like Amazon, Adidas, Home Depot, AT&T, Apple etc. Can’t Miss US currently services all the US mainland states.
specializes in transforming rideshare vehicles into dynamic mobile billboards, strategically saturating desired markets and dominating large events with our Swarm activations. Our wrapped rideshare approach not only ensures widespread brand visibility but also offers the benefit of cost-effective advertising, reaching diverse demographics in high-traffic areas. Additionally, our campaigns feature advanced digital and demographic location analytics, providing valuable insights to optimize your advertising strategy and enhance overall campaign effectiveness.
Sitting at the intersection of all things culture and technology, Firefly’s mission is to bring dynamic storytelling to the streets of our cities. Fueled by the most advanced measurement and optimization capabilities in the DOOH industry, Firefly empowers brands to efficiently target consumers with our suite of dynamic car top, in-car, and experiential solutions.
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a leading measurement and analytics provider for the out-of-home (OOH) advertising industry, provides real-time, one-to-one measurement capabilities. This new full-stack solution for all media types provides volumetric and dwell time measurement under OAAA & World OOH measurement guidelines. Installing Wi-Fi & Bluetooth collecting sensors onto OOH assets provides real-time impression analytics through physical signal connections. Brands can view their real-time dashboard to see when, where, and who saw their message and track their ROI.
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Helping brands maximize their advertising results with a unique combination of mobile ads and technology. Movia installs tracking and Wi-Fi collecting devices onto trucks acting as moving billboards, offering real-time impression analytics and retargeting opportunities. Brands can view their real-time dashboard to see when where and who saw their message and track their ROI. They can then build relevant audiences and reach them again on their mobile devices, increasing overall effectiveness far beyond what traditional OOH can offer.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups.
MEMBER NEWS
Moving Out of Home Association (MOOHA) Takes Center Stage
NEW YORK – Moving Out of Home Association (MOOHA), the marketing and advocacy organization developed to increase the visibility and convey the excitement of the growing moving OOH advertising sector to the greater OOH and advertising industry was announced today. MOOHA, part of DPAA’s Collective will feature a self-governing member base that includes media owners and measurement organizations who share the goal of increasing awareness and ad revenue to the moving OOH sector.
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RESOURCES
TESTIMONIALS
“Increased reach, social virality, and a unique/buzzworthy creative canvas are just a few of the reasons I’m bullish on the space. This is long overdue and is a huge win for our industry!”
Brian Rappaport
Chief Executive Officer
Quan Media Group
“The ability to target specific events and locations with eye-catching displays has been a game-changer for our brand’s visibility and engagement.”
Paul Marchinares
Consumer Marketing Manager
Celsius Holdings, Inc.
“As this sector develops, we are looking forward to much positive momentum. The time is right for this endeavor.”
Sarah Parkes
Group Chief Sales and Marketing Officer
Talon